Details

A special conversation with design icon Carlos Segura.

Carlos says

What shaped me shapes what I do for others, and in this talk I will present several brief branding case histories that develop the intelligent conceptual story, meaning and value of each client. Most companies end up gaining the personality of their sector instead of the personality of their brand – this is what I try to correct in each assignment.

About Carlos

Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham.

In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could. www.segura-inc.com was the beginning of a series of commercial ventures that expanded Carlos Segura’s creative efforts.

In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. www.t26.com fonts are now distributed throughout the world.

In 2004, he launched www.cartype.com with further expansions of the typographical segment.

What you can expect to learn

• Communication that doesn’t take a chance doesn’t stand a chance.
• Don’t go into the “NO” room
• Look at everything from many different angles and soon you’ll have an angle of your own.

Learn more about Carlos

Listen to Carlos’s interview with Chris Do on the Futur. 

Follow Carlos on Instagram.