We welcomed Brooklyn-based designer, artist, researcher and creative technologist, Rajshree Saraf.
She discussed her approach to AR (augmented reality), what it means to rethink the fundamentals of design for a brand new media, the evolution of publication design and typography for AR and some best practices for designers.
She introduced Typespace, the first variable typeface explicitly made for AR. Typespace is also an app where designers can make AR type posters in minutes anywhere without going through the 3dModelling-coding pipeline.
About Speaker
A designer, researcher and creative technologist. A former Wieden+Kennedy art director, she creates work that integrates design with emerging tech with a focus on Augmented Reality. Creator of Hallucinating Type and Typespace. Her work has been featured in Communication Arts, Homegrown, It’s Nice That and Platform Magazine.
Follow Rajshree on Instagram: @rajshreesaraf