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On December 3rd, Chicago design studio, The Narrative, shared with the Chicago Graphic Design Club, their research-based approach to branding iconic Ludwig Mies van der Rohe Chicago buildings, 900 910 Lake Shore Drive.

Dan of the Narrative says:
“We immersed ourselves in modernist and typographic theory and history as we asked ourselves, ‘What is Mies van der Rohe typography?’”

Special thanks to Murmur Ring for making this talk possible.